Years of SEO chaos? Gone — and not a single dev hour needed.
Merchant Background
Founded in 2022, PIERCE is a U.S.-based Shopify merchant supplying industrial and ranch equipment — from dump kits and winches to hydraulics and wireless systems. With over 40 years of industry experience, they’ve built a loyal customer base by delivering durable tools, fast shipping, and hands-on support.
With thousands of SKUs and a growing blog, they needed an SEO solution that could match their speed — without breaking their tech stack.
What Wasn’t Working
With 1,100+ products and over 100 blog posts, PIERCE started hitting roadblocks that slowed them down:
- Leftover code from previous apps cluttered their theme
- Structured data was broken, leading to poor search visibility
- And without a dedicated dev team, fixing these issues felt overwhelming
- Thousands of unoptimized images made product and blog pages slow to load
- No clear guidance on how to write SEO-friendly product content
Why a New Solution Was Needed
With a custom-coded theme, growing content library, and limited time to spare, PIERCE needed SEO that could move as fast as the rest of their business — without breaking anything along the way.
- Simple enough to manage — even with a technical setup
- Scalable across 1,000+ products and 100+ blogs From structured data to meta tag automation, SEO updates had to be instant — not a manual task repeated page by page.
- Clean integration — no more code conflicts Other apps left behind leftover code and layout bugs. PIERCE wanted a Shopify-native solution that worked cleanly inside their theme
- Support that could speak their language When schema logic got complex or SEO scoring felt off, Avada’s team stepped in with real answers — helping clarify structured data, metadata, and custom FAQ handling line by line.
🔑 Other apps left code behind. Avada left clarity, speed, and a cleaner site in its place
Quote:
“The scoring on product pages is helpful and probably my favorite part… The speed-up of the site is great.” — Wade, PIERCE team
The Solution Launch
After testing a few options, PIERCE chose Avada SEO Suite for its:
- A clear, real-time SEO audit dashboard
- Bulk optimization tools for meta tags, structured data, and images
- Hands-on support that could troubleshoot theme issues
- Native Shopify integration — no broken layouts, no extra load
In just 2 months, they had:
- Optimized 5,765 images, saving 5.08 billion bytes
- Boosted their site speed score from 49 to 88 (on both desktop and mobile)
- Validated their custom FAQ schema without switching tools
- Streamlined SEO across 1,100+ product pages and 100+ blog posts
Results & Impact
| Metric | Result |
|---|---|
| Optimized Images | 5,765 |
| Saved images size | 5.08B+ bytes |
| % of Image storage saved | 50% |
| Blog Count | 103 |
| Speed Score | ↑ to 88 (desktop & mobile) |
| Product Count | 1,114 |
Quote:
“SEO gets more complex every day, but Avada made it feel manageable. The app is powerful, and the support — especially from experts — was incredibly helpful and responsive. Highly recommend for any Shopify store.”
— Wade, PIERCE
Final Thought
DIY Craft Warehouse turned a cluttered, high-volume storefront into a cleaner, faster, and more SEO-ready business — without needing a developer.
In just 3 months, they optimized 2 years of content — including 5.1B+ bytes of images, 4,000+ products, and 100+ blogs — without writing a single line of code.
Now, their store loads faster, runs smoother, and scales SEO with automation and Shopify-native tools.
