DIY Craft Warehouse cleared 3 years of SEO debt in 3 months with Avada SEO Suite
Proof that even years of SEO debt can be wiped clean — no dev required.
Merchant Background
Launched in 2023, DIY Craft Warehouse is a U.S.-based wholesale supplier of craft materials — from tumblers and silicone beads to UV DTF transfers, wood blanks, and more.
With a growing blog and thousands of SKUs, they needed SEO that could keep up — and a store that loads as fast as their shipping speed.
What Wasn’t Working
With over 4,000 products and 100+ blog posts, DIY Craft Warehouse began facing performance and visibility issues:
- Site speed was sluggish, especially with oversized product images
- Manual SEO work took hours — and still left gaps across products and blogs
- SEO visibility was limited, particularly for deep product pages and blog content
- Meta titles, descriptions, and alt tags were inconsistent or missing altogether
- The Google preview displayed their domain instead of their brand name — hurting credibility
- And without a technical team, fixing it all felt out of reach
Why a New Solution Was Needed
With limited time and thousands of SKUs, they needed a tool that could do more — and do it right without adding to their workload.:
- Straightforward — even without a developer
They didn’t have time for complicated tools. From meta edits to link settings, they needed a system that just made sense. - Built for bulk — across blogs, collections, and product pages
With thousands of items, they relied on automation to push updates sitewide — saving hours and keeping things consistent. - Fully Shopify-compatible — without theme breakage
Other tools had caused blurry images and broken search. Avada worked cleanly inside Shopify, with zero layout issues. - Responsive, SEO-smart support
When their brand name disappeared from Google previews, Avada’s team helped diagnose, resolve, and resubmit — fast.
🔑 Other tools left gaps and glitches. Avada brought clarity, consistency, and the confidence to scale SEO properly.
The Solution Launch
After comparing tested options, DIY Craft Warehouse chose Avada SEO Suite for its:
- A clear, actionable audit dashboard
- Built-in automation for meta tags, images, and SEO fixes
- Support for structured data, image compression, and sitemap optimization
- A Shopify-native experience that didn’t risk theme issues
- Outstanding customer support that made technical SEO easy to understand
Within just 3 months, they had:
- Optimized 18,565 images
- Compressed over 5**.1 billion bytes** of data
- Reduced product media size by ~50%
- Fixed a Google indexing issue by resubmitting the correct XML sitemap
- Enabled structured data and cleaned up blog SEO metadata
Results & Impact
| Metric | Result |
|---|---|
| Metric | Result |
| Optimized Images | 18,565 |
| Saved images size | 5.1B+ bytes |
| % of Image storage saved | 50% |
| Blog Count | 149 |
| Blog Size Reduced | ↓ from 38MB to 23MB |
| Speed Score | ↑ to 72 (desktop & mobile) |
Final Thought
DIY Craft Warehouse turned a cluttered, high-volume storefront into a cleaner, faster, and more SEO-ready business — without needing a developer.
In just 3 months, they optimized 2 years of content — including 5.1B+ bytes of images, 4,000+ products, and 100+ blogs — without writing a single line of code.
Now, their store loads faster, runs smoother, and scales SEO with automation and Shopify-native tools.
